I'm starting to think that the furry assumption of media just oversensationalizing them is correct, but incidental.
When you get over the whole "they fuck in animal suits" thing and Dennis Avner's butchered face*, really furries jst act marketedly similar and state the same regurgitated groupthink tripe in each interview. The sexuality, especially the fetishes expose` angle is probably just a natural fall-back plan for what otherwise would be a story you could paste together from two articles that are years old.
Furries, at the very least, need to spice up these interviews. Just hugging in a fursuit may be shock and awe to their parents, but anyone who has ever had more than the slightest introduction from a previous article should at least be reading something different this time around. This is why there aren't major stories on Star Trek cons or Anime gatherings. It's not that the general public views them as too 'normal' to gossop about, it's that it is (ironically) too mundane in it's weird little way.
*I love how he can hold a converstaion about how unnatural and un-Pochohantos like we are in America, while he has more stainless steel, surgical plastic, and silicone in his face than flesh.
