"Furry Fuel"? What does this remind me of...

I guess instead of all-night Halo sessions, it's for those all-night "pawing off" sessions.
My favorite part is how there was no attempt to make the can design seamless.
Oh, but isn't it also lovely how there's no attempt to put the title in dead space on the label, or make it stand out from the, ahem, artwork? Nope, just slap it right onto the rocket and the fox's hand. At least they did their homework and put together a Nutrition Facts label (albeit with some clumsy capitalization), but it still looks likely to be about as successful as OK Soda without Coca-Cola's financial backing or Daniel Clowes's mad art skillz.