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No more rentals or orange flavored drinks, just actual fursuiters in a happy feely pop song. Some still have con tags in their ears.

http://spin.com/articles/exclusive-new-pains-being-pure-heart-video

Appropriately, the song is called "Higher Than the Stars". The song seems to be about a guy in denial that his girl left him, sitting stoned in his Ex's mom's car. Pretty pathetic picture painted, though appropriate considering the furries.

From one of the fursuiters in the video's lj:

Hah...there was originally a script but they tore it up and threw it out the window. XD Instead it's just a bunch of random, quick cuts. The original concept called for the girl meeting a "romantic interest" (that turned out to be Foxwell), getting blitzed on whatever we were giving her to drink, and waking up to find that everyone's human and she's in costume. I imagine each cut would have been longer if that had happened so you could tell what was going on.