MFF will continue to do well simply because of what it is: An alcohol and drug fueled sex party. Not that theres anything wrong with that if thats what you want. However, there are downsides to the con for anyone this doesnt interest.
I didnt have much experience dealing with the con staff, but if the reg line this year was any indication, the con isnt particularly well run. On site reg was faster than pre reg, and you had to wait in two lines for pre reg. One to check in and then another line to get your actual badge. Hopefully next year they will get it together.
To be blunt, Rosemont is a hole. There is nothing to do/see in the area most furries are willing to wander. The only thing around the convention are the hotels the attendies stay at.
The food there is limited in choice, fuckin expensive, and worst of all, not even good. Even the food court at the outlet shops (a 20-30 minute walk away) has inflated prices, but at least the Sarku Japan I ate at had flavor. Personally paid about 33% more for worse food than I would typically get in downtown Cleveland.
The con was overcrowded and thats probably why people thought it was bigger than AC. I dont know if thats typical for it or if they were just rocked with unexpected growth, but this con was basically shoulder to shoulder people, its inescapable. Since theres nothing to do and nowhere to go, everyone basically loiters in the hotel lobby forming massive crowds. If the con stays in Rosemont, theyll need to get space in the actual convention center, because I dont think the Hyatt cant really support anymore people on its own.
Good things about the con, theres basically no wait for the main hotel elevators. Of course, thats because the Hyatt only has ten floors. Another good thing is the con suite. Its basically ACs zoo, but with free soda and snacks. I dont know if the con provides those or if attendies donate them, but Im sure its a godsend for some people and neato for the rest. As an attendee, I personally liked that the dealers room was broken into a few smaller rooms. It was more interesting than walking into a big empty looking warehouse like at AC.
If AC does wind up losing the title of Biggest Furry Con to MFF, maybe that will be the motivation the board needs to oust Kage.